Programs and Grants

Held on the first and third Thursdays from May through September, the Valley Center Farmers Market brings the community together with fresh produce, handmade goods, delicious food trucks, and live music. It’s more than just a market — it’s a vibrant gathering place where families, friends, and neighbors meet to celebrate local flavor and small-town spirit.

The Veterans Banner Project proudly honors the servicemen and women of Valley Center, both past and present. Banners displaying their names and service details are proudly hung along Main Street from May 1 through July 31, creating a powerful tribute to those who have sacrificed for our freedom. Sponsored by families, friends, and local organizations, these banners make a lasting impact on our community’s heart.

Valley Center Main Street Gift Certificates make shopping small easy! Available for purchase and redeemable at participating downtown businesses, they’re the perfect gift for birthdays, holidays, or just because. Every certificate purchased helps support our local shops and keeps our downtown thriving.

The Main Street Enhancement Grant program offers matching funds to help business and building owners improve the exterior or interior of their downtown properties. These grants help maintain the historic charm of Main Street while encouraging new life, new businesses, and a stronger, more beautiful community core.