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This pillar includes activities that improve the physical environment of historic downtown Valley Center. Main Street Valley Center organizes a planter program as well as holiday-style lights for buildings in the Main Street district. Main Street Valley Center also provides ongoing maintenance of grass rights-of-way and sidewalks

This pillar includes activities to attract residents and visitors to historic downtown Valley Center. Main Street Valley Center hosts a number of events in the Main Street district, including Food Trucks on Main Street, Movies on Main Street, Christmas tree-lighting and pictures with Santa. Main Street Valley Center also sponsors ongoing events in the district,…

This pillar represents the organization’s commitment to support existing businesses and attract new ones. Main Street Valley Center administers an annual façade improvement matching grant program, designed to financially assist businesses with exterior improvement projects. Main Street Valley Center also is committed to providing educational opportunities for business owners and is always looking for ways…

This pillar includes activities to keep the organization viable into the future. Main Street Valley Center holds monthly board meetings and hosts an annual meeting to thank its shareholders, celebrate its accomplishments and share its mission for the coming year.